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<namePart>Masterson, Rosalind</namePart>
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<dateIssued>2014</dateIssued>
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<note>This is new edition has been further updated to include:
Buzz topic in marketing whic you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethic. An even greater emphasis on employability and marketing in the work place to help you think about what you want to do beyond unversity life and how you transfer your new knowledge of marketing in to the real world.</note>
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