Marketing An Introduction 3rd edition

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Marketing An Introduction 3rd edition

This is new edition has been further updated to include:
Buzz topic in marketing whic you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethic. An even greater emphasis on employability and marketing in the work place to help you think about what you want to do beyond unversity life and how you transfer your new knowledge of marketing in to the real world.

Statement of Responsibility

Author(s)

Masterson, Rosalind - Personal Name
Pickton, David - Personal Name

Edition

3rd

Call Number

658.8 Mas m

ISBN/ISSN

9781446266472

Subject(s)

Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Sage Publications

Publishing Year

2014

Publishing Place

London

Collation

582p

Specific Detail Info

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