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Consumer Behaviour in Tourism


This book is designed to provide a concise overview of consumer behaviour in tourism. The authors feel, from their own teaching experience and the comments pf collegues in the tourism field, that there is a need for such a text. It will hopefully play a small part in focusing attention on this increasingly important area, as well as helping to give students the necessary underpinning for learning more about the phenomenon of tourism as a whole.
Swarbrooke, John - Personal Name
Horner, Susan - Personal Name
1st
658.834 Swa c
9780750632836
658.834
Text
English
Elsevier
2004
Oxford
453p
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