Leading the Starbuck Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

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Leading the Starbuck Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.

Statement of Responsibility

Author(s)

Michelli, Joseph A - Personal Name

Edition

1st

Call Number

658.4092 Mic l

ISBN/ISSN

9780071801256

Subject(s)

Product Management
Customer Relations

Classification

658.4092

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2014

Publishing Place

USA

Collation

286p

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