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One Simple Idea for Startups and Entrepreneurs


Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or “renting” your great ideas.
Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business―without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:
Develop, test, and protect your idea
Plan and launch your business
Manufacture, package, market, sell, and distribute your product
Manage and grow your business
Prepare for and implement your endgame
Key, Stephen - Personal Name
1st
658.02 Key o
9780071800440
658.02
Text
English
McGraw-Hill
2013
New York
234p
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