Salkowitz, Rob Primary Author mixed material bibliography New York McGraw-Hill 2012 monographic 1st en English

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292p In Comic-Con and the Business of Pop Culture, author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con’s massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling. Business Model 658.4219780071797023 Podomoro University Digital Library 658.421 Sal c 2016.08.1145 My Library 658.421 Sal c comic-con_business.jpg.jpg 928 2016-08-02 10:15:36 2016-08-03 16:30:01 machine generated