Comic-Con and the Business of Pop Culture

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Comic-Con and the Business of Pop Culture

In Comic-Con and the Business of Pop Culture, author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con’s massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling.

Statement of Responsibility

Author(s)

Salkowitz, Rob - Personal Name

Edition

1st

Call Number

658.421 Sal c

ISBN/ISSN

9780071797023

Subject(s)

Business Model

Classification

658.421

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2012

Publishing Place

New York

Collation

292p

Specific Detail Info

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