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Discover Your CEO Brand
Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.
Bates, Suzanne - Personal Name
1st
658.4092 Bat d
9780071762861
658.4092
Text
English
McGraw-Hill
2012
USA
230p
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