Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business Rand, Paul M Primary Author mixed material bibliography USA McGraw-Hill 2014 monographic 1st en English

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229p Highly Recommended provides everything you need to seize the competitive edge and grow your company. Find out where and how your customers are talking about your brand. Articulate your "Shareable Story" and get people talking. Connect directly with your most influential customers. Create compelling content to engage new customers. Identify and neutralize negative commentary about your brand. Build a true social business based on being the most highly recommended brand. Branding Marketing Marketing Management 658.8729780071816212 Podomoro University Digital Library 658.872 Ran h 2016.08.1164 My Library 658.872 Ran h highly_recomended.jpg.jpg 952 2016-08-04 11:37:18 2018-02-13 15:31:46 machine generated