Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Highly Recommended provides everything you need to seize the competitive edge and grow your company.
Find out where and how your customers are talking about your brand.
Articulate your "Shareable Story" and get people talking.
Connect directly with your most influential customers.
Create compelling content to engage new customers.
Identify and neutralize negative commentary about your brand.
Build a true social business based on being the most highly recommended brand.

Statement of Responsibility

Author(s)

Rand, Paul M - Personal Name

Edition

1st

Call Number

658.872 Ran h

ISBN/ISSN

9780071816212

Subject(s)

Marketing Management
Branding Marketing

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2014

Publishing Place

USA

Collation

229p

Specific Detail Info

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