Alpert, Jed Primary Author Fishbach, Stephen Primary Author mixed material bibliography USA McGraw-Hill 2012 monographic 1st en English

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223p The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices. Communication Marketing E-Commerce 658.8729780071788182 Podomoro University Digital Library 658.872 Alp t 2016.08.1162 My Library 658.872 Alp t the_mobile_marketing_revolution.jpg.jpg 954 2016-08-04 13:36:04 2018-02-13 15:20:13 machine generated