The Mobile Marketing Revolution

Record Detail Back

XML

The Mobile Marketing Revolution

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

Statement of Responsibility

Author(s)

Alpert, Jed - Personal Name
Fishbach, Stephen - Personal Name

Edition

1st

Call Number

658.872 Alp t

ISBN/ISSN

9780071788182

Subject(s)

E-Commerce
Communication Marketing

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2012

Publishing Place

USA

Collation

223p

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...