New Mythologies in Design and Culture Reading signs and Symbols in The Visual Landscape

Record Detail Back

XML

New Mythologies in Design and Culture Reading signs and Symbols in The Visual Landscape

Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies.

Statement of Responsibility

Author(s)

Houze, Rebecca - Personal Name

Edition

Call Number

743.8 Hou n

ISBN/ISSN

9780857855213

Subject(s)

Design Landscape
Prodi Desain Produk

Classification

743.8

Series Title

GMD

Text

Language

English

Publisher

Bloomsbury

Publishing Year

2016

Publishing Place

London

Collation

260p

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...