New Products Management

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New Products Management

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Statement of Responsibility

Author(s)

Crawford, Marle - Personal Name
Benedetto, Anthony - Personal Name

Edition

11th

Call Number

658.8 Cra n

ISBN/ISSN

9789814577106

Subject(s)

Marketing Management
Product Management
Prodi Desain Produk

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2015

Publishing Place

New York

Collation

588p

Specific Detail Info

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