Design Thinking: Intregating Innovation, Customer Experience, and Brand Value

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Design Thinking: Intregating Innovation, Customer Experience, and Brand Value

Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.

Statement of Responsibility

Author(s)

Lockwood, Thomas - Personal Name

Edition

Call Number

658.5752 Loc d

ISBN/ISSN

9781581156683

Subject(s)

Industrial Design
Product Design
Prodi Desain Produk

Classification

658.5752

Series Title

GMD

Text

Language

English

Publisher

Allworth Press

Publishing Year

2009

Publishing Place

New York

Collation

285p

Specific Detail Info

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