The New Australian and New Zealand Public Relation Manual

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The New Australian and New Zealand Public Relation Manual

This book originally by Tymson & Sherman has been the recognised text on public relations since 1987 and is endorsed by the Public Relations Institutes of Australia and New Zealand. It is the recommended text at 14 Bachelor of Communications programs in Universities across Australia as well as numerous TAFE colleges. Released in April 2002, this new edition has been totally revised for the 21 st Century and includes four new chapters, award-winning case studies and information as current as December 2001. The NZ sections have been contributed by Bruce Rogers of Professional Public Relations in Auckland. The book has become the bible of anyone working or aspiring to work in public relations. The appeal of this text has always been it's practical, how-to approach with checklists, case studies and references. It is the only complete Australian and New Zealand text on this topic.

Statement of Responsibility

Author(s)

Tymson - Personal Name
Lazar - Personal Name

Edition

Call Number

659.2 TYM t

ISBN/ISSN

9780957913004

Subject(s)

Public Relations
Prodi Bisnis Perhotelan
Prodi Kewirausahaan

Classification

659.2

Series Title

GMD

Text

Language

English

Publisher

Tymson Communication

Publishing Year

2002

Publishing Place

New Zealand

Collation

x, 649 hal.; 24 cm.

Specific Detail Info

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