Event Management: An Asian Perspektive

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Event Management: An Asian Perspektive

The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in issues of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events - economic forums, trade shows, product launches or tourism events.

Conceptualised and written by tourism consultant and researcher Glenn McCartney for undergraduate tourism and hospitality students as well as for event practitioners, Events Management: An Asian Perspective explores the development, range, objectives and issues of business and leisure events and event planning in Asia.

Statement of Responsibility

Author(s)

McCartney, Glenn - Personal Name

Edition

Call Number

394.4095 Mcc e

ISBN/ISSN

9780071272155

Subject(s)

Hotel Business
Management & Management Techniques

Classification

394.4095

Series Title

GMD

Text

Language

English

Publisher

McGrawhill Education

Publishing Year

2010

Publishing Place

United State

Collation

xxii, 447 p

Specific Detail Info

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