Strategi Bauran Pemasaran (Marketing Mix) di Hotel Harris Vertu Jakarta

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Strategi Bauran Pemasaran (Marketing Mix) di Hotel Harris Vertu Jakarta

Harris Vertu & Yello Harmoni is hotel in Harmoni Jakarta that under Tauzia Management. Hotel Harris Vertu & Yello Harmoni are under the same constraction with HXC Mall. The purpose of this study is to find out the srartegy of marketing mix in this hotel. The method and type research used is qualitative. For this research using interview. The samples in this research was respondents who work and vistited at Harris Vertu & Yello Hamoni. The number of samples in this research were 3 respondents. Based on known research that Product, Place, Price, Promotion. Showing that marketing mix is very important in hotel Harris Vertu & Yello Harmoni, which can result in customers being able to come back to this hotel.

Statement of Responsibility

Author(s)

Harley Hanindhito Suryodewanto - Personal Name

Edition

Batch 2

Call Number

ISBN/ISSN

Subject(s)

Hotel Business
Prodi Bisnis Perhotelan

Classification

NONE

Series Title

GMD

Text

Language

Indonesia

Publisher

Podomoro University

Publishing Year

2019

Publishing Place

Jakarta

Collation

Specific Detail Info

http://repository.podomorouniversity.ac.id/348/

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