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Analisis Perencanaan dan Implementasi Bisnis Merk Jujurberani
Around 30 million child and teen in Indonesia is internet user, with comparisson around 13% teens didn’t use internet in city and 87% teen didn’t use internet in village (Kominfo, 2014). According to Kominfo and UNICEF survey result in 2014, 98% teens knows internet and 79,5% is the users of internet. However the negative impact of this problem is the teenagers incline more individualism cause less social interaction with their around environment and so many teeangers are addiction with gadget. (Kompas, 2019). The JujurBerani product was created to reduce the level of use of gadgets when gathering so as to create real interactions, this game can be played by 2-8 people. This game can be played anywhere, for example, in cafes, homes, schools or campuses. Some competitors offer similar products but with different qualities, making consumers increasingly diverse choices to choose the product to be purchased. Some promotions carried out by all business competitors to become market leaders in this industry by promoting products to the public through Instagram and also influencers so that the product is more widely known by the public, free shipping costs are also carried out by several competitors so that the product is increasingly in demand by the public. With internal and external analysis conducted in this paper, it is found that the honest business has a very good potential to be marketed to the public.
Reynaldi - Personal Name
Batch 3
NONE
Text
Indonesia
Podomoro University
2020
Jakarta
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