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Analisis Bauran Poromosi Dalam Meningkatkan Jumlah Mahasiswa Program StudiHotel Business Program Di Universitas Agung Podomoro
The purpose of this research is to understand the promotional mix which is conducted by Podomoro University sales team, and also to know the effect of promotional mix in increase the number of student in Podomoro University and to know the most dominant promotional mix which affects the sales of increase the number of student in Podomoro University for Hotel Business Program course. This study use descriptive qualitative methods. In this research, the data collection technique that will be used is through interviews 3 speakers who are manager marketing, sales team marketing and staff marketing. Based on interviews and observations made, the result obtained that the promotional mix used is through social media such as Instagram, Facebook, Twitter, and Youtube. And the promotion mix has an effect on icreasing the number of student in Podomoro University for Hotel Business Program course.
Lentini, Gary - Personal Name
Batch 3
NONE
Text
Indonesia
Podomoro University
2020
Jakarta
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