Entrepreneurial Marketing: A Blueprint for Customer Engagement

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Entrepreneurial Marketing: A Blueprint for Customer Engagement

Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

Statement of Responsibility

Author(s)

Goldstein, Beth - Personal Name

Edition

Call Number

658.8 Gol e

ISBN/ISSN

9781544320434

Subject(s)

Entrepreneurship
Sales & Marketing

Classification

658.8 Gol e

Series Title

GMD

Text

Language

Indonesia

Publisher

Sage Publications

Publishing Year

2020

Publishing Place

Thousand Oaks

Collation

xxviii, 346 p; 24 cm

Specific Detail Info

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