Hospitality & Travel Marketing

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Hospitality & Travel Marketing

This Edition focus on destination marketing and the hospitality business, with examples drawn from around the world-addresses the need for a global perspective. The new for this edition are marketing feature demonstrates effective examples of e-marketing,industry Players and Global Perspective features replace the former Excellence cases highligting success stories in case study format., extensive content updates include increased emphasis on recant trends, such as the globalization of the hospitality industry; the importanceof the internet;the impact of terorism;green tourism;corporate social and environmental responsibility; The increased importance of the service industries in major developed contries;demand and supply trends in hospitality and travel; dynamic packaging;low cost airline carries;and more.

Statement of Responsibility

Author(s)

Morrison, Alastair M. - Personal Name

Edition

4th ed

Call Number

647.940 68 Mor h

ISBN/ISSN

9781418016555

Subject(s)

Hospitality
Marketing
Travel Marketing

Classification

647.940 68

Series Title

GMD

Text

Language

English

Publisher

Delmar Cengage Learning

Publishing Year

2010

Publishing Place

Canada

Collation

788p

Specific Detail Info

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