Hospitality Strategic Management: Concept and Cases

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Hospitality Strategic Management: Concept and Cases

This book contain about the current models, theories, and hospitality practices. This edition is a comprehensive guide to strategic management in the international hospitality industry. The author uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines.

Statement of Responsibility

Author(s)

Enz, Cathy A. - Personal Name

Edition

2nd

Call Number

647.940 68 Enz h

ISBN/ISSN

9780470083598

Subject(s)

Strategic Management
Hospitality
Hotel
Management
Hospitality Management

Classification

647.940 68

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2010

Publishing Place

New Jersey

Collation

676p.

Specific Detail Info

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