Service Management: Operation, Strategy, Information Technology

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Service Management: Operation, Strategy, Information Technology

Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services.New material on Professional Service Firms highlights IBM's initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations.

Statement of Responsibility

Author(s)

James A. Fitzsimmons - Personal Name
Mona J. Fitzsimmons - Personal Name

Edition

Ed 7

Call Number

658 FIT s

ISBN/ISSN

9780071289276

Subject(s)

Management
Prodi Hukum Bisnis
Prodi Kewirausahaan

Classification

658

Series Title

GMD

Text

Language

English

Publisher

Mc Graw Hill

Publishing Year

2011

Publishing Place

New York

Collation

xviii, 541 hal.; 27 cm.

Specific Detail Info

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